Our mission is to help athletes thrive beyond sport — turning influence into opportunity, and legacy into lasting success.

In a Nutshell

ARC is a platform built to empower athletes beyond the game — connecting them with fans and brands to turn their legacy into long-term success.

The problem? Too often, athletes retire without a clear path forward. Despite years of dedication, visibility, and influence, many are left unsure how to carry that momentum into life after sport. That’s where ARC comes in.

We’re redefining what’s possible after the final whistle. ARC gives athletes the tools, support, and exposure they need to own their personal brand, build meaningful ventures, and stay deeply connected to their audience. Because the end of a career shouldn’t mean the end of impact — it should be the start of something bigger.

For fans, ARC offers a new way to engage with the athletes they admire — with behind-the-scenes access, personal updates, and direct access via video calls or chat beyond the game.

For brands, ARC unlocks powerful new partnerships with access to a huge number of athletes in a single cohort— aligning purpose-led ventures with audiences that care, led by trusted, influential figures.

What ARC delivers?

ARC is a subscription-based platform connecting athletes, fans, and brands in one purpose-driven space. Think of it as social media meets legacy-building — built not for likes, but for real impact, growth, and connection.

For Athletes: Build What’s Next

ARC helps athletes take control of their future. Through the ARC Academy, they access practical tools and expert-led learning to grow their personal brand, launch new ventures, and prepare for life after sport.

Athletes can monetise directly through subscriptions, live video calls, and brand partnerships — all while being supported by a global athlete community that understands the journey.

For Fans: Get Closer than Ever

Fans get unprecedented access to the athletes they admire. Subscribe for exclusive content, behind-the-scenes updates, and even 1:1 video calls with your heroes. ARC turns followers into supporters — and gives fans a real seat at the table.

For Brands: Influence, Done Right

ARC gives brands access to a curated network of elite athletes for meaningful, purpose-led partnerships. Through one platform, brands can activate authentic campaigns at scale — with athletes who have real stories and real impact.

The Founding Team

  • Jonny Tooze

    Chief Executive

    Award Winning CEO, Founder of LAB Group, £7.5m digital agency.

  • Rachel Pendered

    Executive Chair

    Natwest and Management Today Entrepreneur of the Year, Multimillion exited Founder Media Zoo

  • Mark England

    Chief Ambassador

    The Most Successful Chef de Mission in British Olympic history.

  • Tom Daley

    Founding Ambassador

    Olympic Champion, World Champion, social media and TV star, bringing the voice of the athlete.

This is ARC

Coming Soon

Contact us.

Want to join the movement, follow the journey or just have a question? Drop us an email — we’d love to hear from you.